In 2019, this IT company completely revamped it's product offering, and decided also that it was time for a fresh brand. My client had a clear vision of what he wanted the logo to look like; after a quick round of initial sketches, we landed on this very modern, approachable logo and icon set, matched with a grey-blue color palette. Without photography to help show the process of moving digital data from one place to another, I developed a series of abstract patterns that have a sense of movement to them, in addition to a simple cloud pattern based on the logo. 
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