The graphics for Nike's Hong Kong Showroom were primarily to bring some brand storytelling to office spaces throughout the three floors of a high-rise office tower.
The iconic image of Bill Bowerman creating shoes in his home workshop was created out of thousands of dimensional waffle tiles.
Each tile was hand-set into this larger than life mural, blending the importance of Bowerman's craft with the waffle-iron shape that he created for the first Nike track shoes.
Current athletes were represented in colorful environmental graphics for public-facing meeting room entryways.
Throughout the private office spaces, tonal athlete images were paired with inspiring quotes from each athlete.
Throughout the private office spaces, black and white vintage photographs were paired with inspiring quotes from each athlete.
Small cropped images focused on the activity and movement of athletes, and paired with a mirror overlaid with the quote "If you have a body, you are an athlete," invited the viewer in to the artwork as they passed by.
I designed repeating patterns of waffle irons and other iconic Nike outsoles to be used as a privacy vinyl on meeting room windows.
The repeating patterns were also paired with tonal athlete images in the desk spaces, bringing some of Nike's iconic orange in to the work spaces.