Four years working in-house as a senior Story designer in Nike's Global Stores Design team.
• Designed a library of Elite Athlete images to bring sport across Retail environments, impacting all 8000 of Nike Direct doors. Directed the work of a retouching agency to bring assets from various content streams into one cohesive look & feel. Built a directive to communicate this direction to Retail Creative teams in all Geos.
• Designed strategy & product storytelling hierarchy in Retail Essential Zones, bringing in icons and product details to give greater understanding of Nike Footwear and Apparel.
• Revamped global Product Signage standards to reflect a more legible, educational and friendly style. Worked with Geo partners to define a recommended approach to translations.
• Opened mock shops on the Nike campus to help cross-functional teams visualize upcoming and seasonal changes to the retail concepts.
• Keynote decks. Became sort of a wizard at Keynote.
• Redesigned the retail brand standards for Nike's Women's-Led Concept, from concept development, visual center, and final toolkit decks.