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"The Foundry" was based upon the concept of a community bank being forged together by creative individuals. The raw environment of rough-hewn floors, beams, concrete walls, exposed brick, and steel-clad walls, inspired the graphics. I designed a custom herringbone pattern, with floorboard-like details. A custom logotype, made of bent steel, greets guests as they enter the lobby.
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![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/457b657534cc55d679707d94_rw_1200.jpg?h=2e5b0f5207472437f4d9b23786aa031b)
The craft metaphor extended to a large amount of hand-drawn elements, such as the typographic statement about The Foundry, which was rendered simply in pencil.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/7bd57c17ea5fba6e334685c7_rw_1200.jpg?h=bd46dd3a46dc08f304df3ce3389b2601)
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![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/f6ff94eff5670e30031204a3_rw_1200.jpg?h=1d61c8d559e2b90ce81c8e4dbd6a230f)
Umpqua's iconic legend mural was also hand-drawn in pencil, in collaboration with all of the people who work in the office.