Umpqua Bank's flagship location, in the heart of San Francisco's Financial District, was the brand's first foray into the city. This space gives this banking "store" a modern retail feel, with lots of open space, comfortable seating, and space to host a business meeting, whether you're a customer or not.
As the in-house art director, I designed all of the graphics. I incorporated themes around currency and modern commerce, as well as giving a nod to the city itself. I incorporated a pattern of copper dots, reminiscent of pennies, as well as a graphic of hills and fog that run throughout the windows and glass walls. Umpqua's iconic Legend Mural, which appears in every retail space, was fragmented into a series of 4" dots, printed directly to bamboo, and installed on the back wall, over a graphite rendering of the artwork.
Winner of the Retail Design Institute Store of the Year 2013 and the Hub Cup 2013, this location has gained accolades far and wide.