![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/ab612c1a84ef65a9fde4edb9_rw_1200.jpg?h=c31725ca7e294b4a94b8370d789bfccf)
Umpqua Bank's flagship location, in the heart of San Francisco's Financial District, was the brand's first foray into the city.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/ff50c4f706b49d6cf2c88c46_rw_1200.jpg?h=33712d6b3fe59bee41189be404677d2f)
One of the goals of the store design was to bring Umpqua's focus on being a useful member of the community right onto the sidewalk for all passers-by to use. This storefront became a bright glittering jewel, in an urban canyon of brick and steel.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/881f15c8534349bd99f3e48e_rw_1200.jpg?h=26309b6ff1434563cae8c468318ec424)
I incorporated themes around currency and modern commerce, as well as giving a nod to the city itself. I incorporated a pattern of copper dots, reminiscent of pennies, as well as a graphic of hills and fog that run throughout the windows and glass walls.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/3d084fd90de424de19554749_rw_1200.jpg?h=da941dbb6c880249c5f1c18a536e1c20)
Umpqua's classic "legend mural" was broken into a grid of dimensional circles, which were installed over a pencil-sketched mural. I spent eight hours on this drawing and it was awesome.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/3d174b3b54cb101c1d932b22_rw_1200.jpg?h=9dfb58926f97139b5142e39b126b534f)
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/8e90628b7d245589ada36f14_rw_1200.jpg?h=36f47b48c1a8bcd92aa81911e6987796)
The space holds bike parking with a custom map of San Francisco, and a spot to refresh with a cup of coffee, one of Umpqua's signature perks.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/bf0037754af8176bb4389782_rw_1200.jpg?h=e8602f9d480ad37a890b5b6821252011)
Incorporating a wall of touchscreens, the visual brand direction defined in the environmental graphics were incorporated into the digital experience & interfaces.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/65a1b6bd46ddc04ede6228ba_rw_1200.jpg?h=2e767e127c7c2615a1809be604f3c756)
The space plan brings the brand across lots of open space, computer access, and space to take a moment to pause.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/09653d123c244b1f465e7a47_rw_1200.jpg?h=68097a96e5c14c22689fee71112158ad)
The semi-private rooms provide space to host a business meeting, whether you're a customer or not.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/eaa875b44c0d58906fca8758_rw_1200.jpg?h=39f8d776c7aad7f7e37eef6d9223f5ca)
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/b673cbbb7952a81097877da5_rw_1200.jpg?h=2eeda6bda1e0817252444b068878c2d4)
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/94bb59c8991ba166d530a212_rw_1200.jpg?h=8edd6e3a058eec9b8d954c83eccfe961)