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The graphics for Nike's Hong Kong Showroom were primarily to bring some brand storytelling to office spaces throughout the three floors of a high-rise office tower.
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The iconic image of Bill Bowerman creating shoes in his home workshop was created out of thousands of dimensional waffle tiles.
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Each tile was hand-set into this larger than life mural, blending the importance of Bowerman's craft with the waffle-iron shape that he created for the first Nike track shoes.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/98b2aa7deded1e5250a5d10d_rw_3840.jpg?h=48e49183fffcb78f7ea6d8d41d5d82ac)
Current athletes were represented in colorful environmental graphics for public-facing meeting room entryways.
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Throughout the private office spaces, tonal athlete images were paired with inspiring quotes from each athlete.
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Throughout the private office spaces, black and white vintage photographs were paired with inspiring quotes from each athlete.
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Small cropped images focused on the activity and movement of athletes, and paired with a mirror overlaid with the quote "If you have a body, you are an athlete," invited the viewer in to the artwork as they passed by.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/eee72d30eb5a398f8ee9cf85_rw_3840.jpg?h=9d73190f921a1e4fb01841f23fb596f0)
I designed repeating patterns of waffle irons and other iconic Nike outsoles to be used as a privacy vinyl on meeting room windows.
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The repeating patterns were also paired with tonal athlete images in the desk spaces, bringing some of Nike's iconic orange in to the work spaces.