• Creative Direction
• Collaboration with team members across the organization
• Directed the work of an external copywriter
• Layout design
• Print production
This dark wood-textured slipcase holds a series of five different booklets.
The booklets tell the history of the company, outlines a series of "principles" that each associate should hold to, gives a toolkit of the different company perks, encourages managers to be their best, and includes a vibrant "I'm in!" card.
Each booklet had a different look and feel, and were printed or produced with different finishes. I built in some purposeful inefficiencies to encourage the user to slow down and take their time with each piece.
This piece received overwhelming positive feedback from our internal audience.