• Creative Direction
• Collaboration with team members across the organization
• Directed the work of an external copywriter
• Layout design
• Print production
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/e5cfeea79f117709bd192a0a_rw_1200.jpg?h=77d3927ddaf72174bf17bc5b2d4105c7)
This dark wood-textured slipcase holds a series of five different booklets.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/d7e763209dd4e50db8c66ed0_rw_1200.jpg?h=6aff5ba3d5ab8c3b90fb9aa43a0bae85)
The booklets tell the history of the company, outlines a series of "principles" that each associate should hold to, gives a toolkit of the different company perks, encourages managers to be their best, and includes a vibrant "I'm in!" card.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/db2a8d1e9c2f76a322545b44_rw_1200.jpg?h=b587f9442b5ca9eb917efdfae3ee581a)
Each booklet had a different look and feel, and were printed or produced with different finishes. I built in some purposeful inefficiencies to encourage the user to slow down and take their time with each piece.
![](https://cdn.myportfolio.com/2fef77f48057c731d069d7d7acc0309f/a3c2d71ef98ff7df06423189_rw_1200.jpg?h=9a1de343fb06b6948a37e51603c5a20b)
This piece received overwhelming positive feedback from our internal audience.