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The Zoom+Care brand had developed a series of illustrated characters, in collaboration with Christopher David Ryan, to use throughout the marketing materials. When it came to developing a kids' brand within the brand, we wanted these characters to have a deeper story. I designed a simple, graphic "land" for them to inhabit, that helped signal a distinct experience across digital and in the Zoom+Kids environment.
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This next-generation pediatrician's office reflects the Zoom+Care primary care philosophy that total health incorporates healthy food, movement and relationships. The visual language is based on a concept & strategy about creating a "Blue Zone" where people live long, fulfilling lives.
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I designed the look and feel of the entire space, from the all-blue kitchen, to illustrating a background "land" for the brand's central characters.
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A suite of print materials helped staff clearly explain developmental milestones for parents, and the office visit was built around meeting the needs of even the tiniest patients.
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Clearly announcing the intention of the office to the outside world, and how to make an appointment simply through the app, was one of the brand's core tenets.
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Building on the character illustrations drawn by Christopher David Ryan, I added a simple, geometric "land" behind these line drawings to give some movement and add some element of craft to what could otherwise be a sterile medical environment.